1318 Third Street Promenade., Santa Monica.
(310) 393-3040. Athleta.com
On June 27, Santa Monica’s trendy Third Street Promenade
welcomed the new Athleta retail store. This brand, owned by
the Gap Inc., provides female fitness enthusiasts with stylish
clotheing for yoga and other pursuits. Spacious, bright, and
upbeat, Athleta Santa Monica celebrates and empowers the
female form with flattering apparel and their “Power to the
Athleta combines a community-minded and eco-friendly
commitment with its retail presence. One example of this is
S.Cafe, a natural and sustainable product produced in part
from used coffee grounds. When woven into fabric, S.Cafe
helps reduce odor, provides a UV light filter, and is quick drying. On the community front, Athleta opens their space for
an eclectic schedule of free fitness classes including a running
group, Zumba, yoga, and even kickboxing. In the Santa Monica store’s first month, Athleta featured yoga classes hosted
by Hot 8 Yoga, including Hot Power Fusion, Yoga Barre, and
Yoga Sculpt. “Yoga can be intimidating for beginners, especially in Santa Monica,” said Joanna Bateman, manager at
Hot 8. “We are thrilled to hold classes at Athleta, as it encourages women of all pursuits to give yoga a try. Runners and
hikers benefit from the stretching and strengthening of asana
practice, and our staff keeps the classes fun and informal.”
By Kiara Justine Kinghorn, a ballet dancer and Sphota Yoga Teacher Trainee who
holds a BA in English and a BFA in Dance from UC Santa Barbara.
OUR COMMUNITY [ open doors ]
1540 Robertson Blvd, Los Angeles.
(310) 205-0430. Yogafitstudio.com
YogaFit’s modern mind-body yoga classes and trainings can
now be found in their new LA home on Robertson Boulevard
in SoRo, adjacent to Beverly Hills.
In June, 2013, YogaFit opened its first US-based standalone
studio since the original South Bay studio went mobile in
2005. Created by Beth Shaw in 1994, YogaFit is the largest
Yoga school in North America. They have trained over 100,000
Yoga and fitness instructors across six continents. YogaFit offers
200- and 500-hour teacher training programs as well as a yoga
therapy program; YogaFit partners with health clubs around
the world including, GoodLife Fitness, The TSI Group (NYSC,
WSC, PSC , BSC ) as well as Ys, gyms, and medical fitness settings. And every year, YogaFit brings groups on retreat to Ri-shikesh, India.
The look and feel of the new studio (also home to the YogaFit
corporate office and retail showroom) matches the YogaFit philosophy: open and modern. The space offers YogaFit trainings,
YogaFit classes, Boot Camp, women-only classes, and YogaFit
Express (a 45-minute yoga practice to fit into a busy workday).
Classes are priced at an affordable $10 each. In addition, the
space contains an art gallery with frequent openings, receptions, and other events.
“YogaFit is a studio and training center – we are thrilled to
be back in the studio business with a global expansion plan,”
YogaFit training programs share the intention that students
will become more aware of their bodies, find space, and achieve
optimal mind/body health.
By Amy Gartenberg, an elementary school teacher and a yoga teacher trainee
who is also the founder of the blog C'est California Vie. Cestcaliforniavie.com