S.E.L.F. Fitness South Bay is a dream come true for Kate Vineyard and Tiffany Smith. The loss of Tiffany’s father from ALS
ignited a passion for health and fitness, which led her to focus
on helping as many people as she could to live a healthy life
inside and out. Tiffany taught at various studios and led personal training sessions, which is how she met Kate. A pharmacist by trade, Kate has always been active and dedicated
to staying fit and healthy. The duo soon realized they shared
a dream of opening up their own studio; two months later, it
became a reality.
S.E.L.F. stands for "Stay Healthy, Enjoy Life, Love Yourself,
and Focus on Fitness." “We wanted the name to represent
that our studio isn’t only a place to work out, it’s a community. We want S.E.L.F Fitness South Bay to be a part of your
lifestyle--not just a gym where you go to get fit,” says Tiffany.
Being longtime South Bay residents, Kate and Tiffany wanted
the studio to serve their own community and be the “local
studio” for the area.
S.E.L.F. is a one-stop fitness center that incorporates plyomet-rics, high intensity interval training, TRX, Bosu Balls, Barre,
resistance training, free weights, indoor cycling, and stretching. Classes focus on constantly varied movements using different equipment, so every day is different. The first workout
By Melissa Chua, an LA-based writer with a BA in Journalism from CSUN. She
is an avid crossfitter and loves playing with inversions and arm balancing poses.
1603 Aviation Blvd, Suite 15, Redondo Beach.
OUR COMMUNITY [ open doors ]
Vegans unite! There is a new grocery in town: Viva la Vegan on Ocean Park in Santa Monica. It is the second location
owned by the only all-vegan grocer in California, Arlo Toews.
He proudly states, “There are a total of six vegan markets in
the United States, and two are our Viva stores. We have over
twice the selection of any other vegan store in the US.” The
original location in Rancho Cucamonga is the largest vegan
Toews knows what he’s doing, and he takes his passion for veganism, environmentalism, and the sale of non-GMO products
seriously. In order to alleviate the stress some people feel from
abrupt dietary changes, Toews says, “Viva la Vegan strives
to have an alternative for any non-vegan item that someone
choosing to go vegan might be familiar with, making the transition to a vegan lifestyle less difficult.” Examples include a
soy-based vegan “salmon” and even a konjac-based calamari
substitute. As for dessert, Viva even carries a vegan alternative
of the Twinkie. None of Viva la Vegan’s products are tested on
animals, most do not use GMO ingredients, and there is an
abundant selection of raw and gluten-free products. And did I
mention you can shop online, too?
Toews says the Viva family plans to open more stores. “We are
doing what we do for all human and non-human animals, the
Earth, and our customers’ personal health.”.
By Tiffany Tomaszewski, a writer and part time voice-over artist living, loving,
and searching for life in the greater Los Angeles area.
VIVA LA VEGAN
2723 Ocean Park Blvd., Santa Monica.