Images by Venice Paparazzi & Denise Malone
YAS CELEBRATES 10 YEARS
with Record Fundraising Efforts
BY FELICIA TOMASKO
It IS possible to bike one’s way to changing the world.
This is the premise of the regular YAS-A-THON fundraising events organized by and held at YAS (Yoga and
Spinning). These uplifting events when riders solicit
sponsors to support their three hours of indoor cycling
have been an ongoing part of the studio's culture of
community and giving back since the first YAS location
opened in Venice in 2001.
All four YAS studios (Venice, Silverlake, Downtown
LA, and East Costa Mesa) participated in the 2011
YAS-A-THON with 162 people smiling and sweating
to raise an impressive $176,000 for ThinkCure. The
money supports cancer research at the nonprofit Los
Angeles-based City of Hope. This effort is close to YAS
founder Kimberly Fowler’s heart: a diagnosis of an inoperable brain tumor while she was in law school in
1983 inspired her to begin Yoga.
ThinkCure is the official charity of the Dodgers; to ac-
knowledge YAS’s fundraising success, Kimberly Fowler
threw out the first pitch at the Dodgers game on June
24. Fowler was honored yet nervous during her once-
in-a-lifetime moment on the plate, “I practiced throw-
ing a baseball for a few weeks before. It’s far!”
It’s not too far away for Fowler and the dedicated
YAS team to think about what’s next. They’re meet-
ing with nonprofits and greasing up the bikes for the
next go. The YAS community has been growing over
ten years, and Fowler and the team are looking forward
to opening additional locations, meaning more bikes,
more riders, and more fundraising as YAS and the YAS-
A-THONS grow together.
Kimberly Fowler is the author of "The No Om Zone", creator of Yoga for
Athletes, and founder of YAS Fitness Centers: go2yas.com.